A Puzzle Experience for StarKid Productions
to Announce a season of 3 new projects
PUZZLE DESIGNER
2022
First PROJECT Unlock
After a series of emoji were posted that were clues to the first project, this video was posted along with a link to a page to unlock the project that required a password.
Fans then had to solve crossword-style clues. But by filling in the emojis in the order they flashed in the video, they got additional clues to the correct answers. By then taking the bold underlined first letters and anagramming them, they got to the site’s password (LOSERS), unlocking the announcement for a new horror-comedy musical, Nerdy Prudes Must Die.
Second Project Unlock
A similar video was posted for the second project, to be unlocked in the same way as the first. But this time, it wasn’t always the first letter of the answers that were used. And some emojis flashed more than once, indicating that you needed to use the letters more than once to get the password (SHOCKJOCK) to unlock the announcement of the holiday concert tour, The Jangle Ball.
FINAL PROJECT UNLOCK
For the final unlock, things got a little tricky. Instead of looping the same with the flashing emojis each time, there was actually two different sets to spell out a longer phrase that also included emojis from the first two puzzles which spelled out SPOT EGGS GET HOT. Entering INCUBATOR unlocked the final announcement of SK Labs, a creative incubator for new experimental projects.